The Wine Market is Changing.
"This is the most revolutionary time in wine retailing since the end of prohibition. The combination of the rise of internet sales and the US Supreme Court's decision striking down some laws concerning direct- to-consumer winery shipping has helped to create more of a free-for-all in wine retailing than ever."
-The Wall Street Journal
Most wine publications focus on bottles that are $20, $40, or more, with the token "best buy" feature for those of us in the real world. Yes, there are sublime wines at lofty prices, but expensive does not necessarily mean "better". If you know what to look for, wines less than $20, less than $15, and sometimes less than $10 can be delicious, unusual, and engaging.
Let experience be your guide
In spite of all the information on big wine sites, few give
even passing reference to how to feel confident buying wine. “Buying
Guides”, give ratings, but depending on ratings is risky. You might not
agree with a particular rating, or not be able to find that wine at
all. So here we not only tell you what we like, but suggest how you can
find similar wines.
Our mission is to enable you to find terrific wines that fit your taste, and your budget. We do this in two steps. First, we recommend our favorites in the Wine Hotlist newsletters and on the Wine Minute blog. Then, as a part of our recommendations, we suggest how to find similar wines wherever you buy wine.
Wine lovers are intelligent consumers, accustomed to being decision-makers in other parts of their lives. I'd like to help you be similarly confident when it comes to choosing wine, and less reliant on lists, ads, or pretty labels (Yes, I sometimes buy wines based on pretty labels, too, and it's usually a mistake!)
TastingTimes is devoted to "wine intelligence for the budget enthusiast". Wines we review are usually under $15, and we look for ways to provide just enough background information to add to the romance, enjoyment, and learning related to the wine at hand. Er, in your hand.